Welcome to Directa USA 

Directa USA is the North American subsidiary of Directa Dental Group, a Swedish dental manufacturing company. We are proud to represent all of the Directa Dental Group brands in the United States, except TopDental and Parkell. 

Our story 

Our story began in 2014, when Directa Dental acquired TopDental. This acquisition marked the beginning of the DirectaDentalGroup, a growing group of established manufacturing companies that spans from Europe to the United States. We have since acquired several other companies, including Orsing, Parkell, Ronvig, TrollDental, Sendoline, and ContacEZ. These acquisitions have allowed us to expand our product offerings and become one of the fastest-growing dental companies in the Nordic region. In 2023, we  welcomed two exceptional additions to our family: the Ceramir brands by Doxa from Sweden and the precision of Kohler instruments from Germany.

Our mission 

Our mission is to provide dental professionals and patients with the highest quality products and services possible. We are committed to innovation, quality, and customer service. 

Our products 

We offer a wide range of dental products, including consumables, materials, and electronics. Our products are designed to make the practice of dentistry easier and more efficient. 

Our partnerships & acquisitions   

We are committed to forging impactful partnerships globally. In 2020, we expanded our offerings through the acquisition of three major manufacturers: TrollDental, Sendoline, and ContacEZ. In 2023 we continued our acquisitions and brought on the Ceramir brand and Kohler instruments broadening our range. 

Our future 

We are excited about the future of Directa USA and the DirectaDentalGroup. We are committed to providing our customers with the best possible products and services, and we believe that we have the team and the resources to achieve our goals.

Here are some of our key achievements: 

  • We are one of the fastest-growing dental companies in the Nordic region. 
  • We have a team of over 200 professionals and a footprint across dental markets in 90 countries. 
  • We offer a wide range of dental products, including consumables, materials, and electronics. 
  • We are committed to innovation, quality, and customer service. 
  • We are forging impactful partnerships globally. 

We are excited about the future and committed to providing our customers with the best possible products and services. We invite you to explore our website and learn more about us and our products.

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